I just finished the projects for this week, all in Final Cut. I have finally defined my workflow and tweaked out all of the little bugs that have made things difficult. I will now report my efficiency at 95%. That last 5% will come with time and knowledge of the edit suite.

from Creativity Sparks, p. 300

"The saying is true. A chain is only as strong as its weakest link. This is particularly true in the world of art and design. A successful layout is always the sum of many elements that are well chosen and effectively presented (both individually and as part of the whole). An otherwise excellent layout can be ruined by a single poorly considered element. Think about it, when was the last time you looked at a design and judged it to be excellent, in spite of lousy typography or a sorry headline? Scary as it might seem, a single weakness in a design can convey this thought to the critical viewer: "The good parts must have been a fluke." Every so often as you work, and especially before you pronounce your layout or artwork finished, stop, step back and judge everything. Concept: Is it good - really good? Colors: Are these the best choices for this audience? Too bright? Too dull? Too many? Too few? Layout: Are placements, size relationship, borders and spacing well considered? Style: Do the layout and the illustration or photography have the correct appeal and is there harmony between them? Fonts: Appropriate? Legible? ...etc."

AVed at 9/08/2005 12:45:00 PM | LINK |