There's a great article on the Church Marketing Sucks site right now called The Christian Imitation. It's worthy of a read. I prize creativity, originality; and I think God does, too. I know audiences do. How many times have I rolled my eyes at FOX or NBC for creating "yet another reality show, just like the last one, but with a few minor variations."

God gave us a mind, let's use the creativity to the full potential he's inspired.

(Addendum):
This is not to say that I don't enjoy a cleverly executed spoof as much as the next guy. Sometimes they can be fun and serve a purpose. Just don't let your creativity stop at "hey, can I duplicate that ad campaign word-for-word."

AVed at 7/28/2005 09:30:00 AM | LINK |